Instagram Influencer Marketing
Why Choose Instagram for Influencer Marketing?
Now the big question is – why Instagram? Why not Facebook, Twitter, YouTube, or any of the other social media platforms? Aren’t they just as effective for influencer marketing? Our Instagram influencer marketing services are one of the best. The truth is that, although these other platforms can be useful for influencer marketing campaigns, none of them compares to Instagram.
With 800 million monthly active users, Instagram is an excellent platform for marketers to reach their target audience. Although this user base isn’t as large as that of Facebook, it is much more engaged, making it a more effective way for brands to get their message seen and heard. A Quintly study even found that Instagram has the highest interaction rate compared to all other social media platforms.
Another interesting fact is that 65% of the top-performing Instagram posts feature products. This says a lot about how the platform’s user base responds to sponsored posts. The audience doesn’t seem to have a problem interacting with posts in which other users (read influencers) are promoting products.
This is perhaps why even influencers themselves seem to adore the platform. In a survey of 150,000 influencers conducted by Hashoff, 91.9% of them chose Instagram as their number one platform. Only 2.7% of them chose Facebook as their favorite platform, and another 2.7% chose YouTube.
And in another survey, which was conducted by Bloglovin’ on micro-influencers, Instagram seemed to be a favorite yet again. 59% of respondents in the study said that the platform is the most effective among all social channels to engage their target audience.
Getting Started with Instagram Influencer Marketing, So if Instagram is such an effective platform for working with influencers, it’s a great idea to get started using the platform for your influencer marketing campaigns. And here are a few essentials that you should consider before executing your campaign:
Set Clear Goals and KPIs
Before you start a campaign, there is one thing you must be certain of – what do you expect to get out of the campaign? It’s crucial that you answer this question because the answer will form the basis of the rest of your campaign.
What are your campaign goals? Do you wish to raise brand awareness? Do you want to promote a product launch? Do you want to drive more traffic? Or do you wish to increase sales?
Whatever the ultimate goal may be, you need to clearly define it so you can have a better idea of how to go about your campaign. For instance, having a proper goal in place will help you understand what kind of performance metrics will be relevant for the campaign. If your goal is to raise brand awareness, metrics such as reach, impressions, engagement, etc. would be relevant for you.
That said, you should also take a look at how your competitors are measuring the results of their campaigns. This will help you gain a better idea of what kind of metrics you should consider using. According to Linqia, engagement is the most used metric for measuring influencer marketing performance. Clicks, impressions, conversions, reach, and product sales are also important metrics. If you got our Instagram influencer marketing services once, you will never turn to another agency.
Now the big question is – why Instagram? Why not Facebook, Twitter, YouTube, or any of the other social media platforms? Aren’t they just as effective for influencer marketing? Our Instagram influencer marketing services are one of the best. The truth is that, although these other platforms can be useful for influencer marketing campaigns, none of them compares to Instagram.
With 800 million monthly active users, Instagram is an excellent platform for marketers to reach their target audience. Although this user base isn’t as large as that of Facebook, it is much more engaged, making it a more effective way for brands to get their message seen and heard. A Quintly study even found that Instagram has the highest interaction rate compared to all other social media platforms.
Another interesting fact is that 65% of the top-performing Instagram posts feature products. This says a lot about how the platform’s user base responds to sponsored posts. The audience doesn’t seem to have a problem interacting with posts in which other users (read influencers) are promoting products.
This is perhaps why even influencers themselves seem to adore the platform. In a survey of 150,000 influencers conducted by Hashoff, 91.9% of them chose Instagram as their number one platform. Only 2.7% of them chose Facebook as their favorite platform, and another 2.7% chose YouTube.
And in another survey, which was conducted by Bloglovin’ on micro-influencers, Instagram seemed to be a favorite yet again. 59% of respondents in the study said that the platform is the most effective among all social channels to engage their target audience.
Getting Started with Instagram Influencer Marketing, So if Instagram is such an effective platform for working with influencers, it’s a great idea to get started using the platform for your influencer marketing campaigns. And here are a few essentials that you should consider before executing your campaign:
Set Clear Goals and KPIs
Before you start a campaign, there is one thing you must be certain of – what do you expect to get out of the campaign? It’s crucial that you answer this question because the answer will form the basis of the rest of your campaign.
What are your campaign goals? Do you wish to raise brand awareness? Do you want to promote a product launch? Do you want to drive more traffic? Or do you wish to increase sales?
Whatever the ultimate goal may be, you need to clearly define it so you can have a better idea of how to go about your campaign. For instance, having a proper goal in place will help you understand what kind of performance metrics will be relevant for the campaign. If your goal is to raise brand awareness, metrics such as reach, impressions, engagement, etc. would be relevant for you.
That said, you should also take a look at how your competitors are measuring the results of their campaigns. This will help you gain a better idea of what kind of metrics you should consider using. According to Linqia, engagement is the most used metric for measuring influencer marketing performance. Clicks, impressions, conversions, reach, and product sales are also important metrics. If you got our Instagram influencer marketing services once, you will never turn to another agency.
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