Influencer marketing agency

Influencer Marketing agency is a hybrid of old and new marketing tools, taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.

A good example of this would be Youtube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers and received nearly double the views as the movie’s trailer. Everybody won.

That’s a simple example. It’s easy to imagine a celebrity teaming with a company to pitch a product—even if the pitch is a series of 10-minute videos instead of a 30-second television ad. But people wouldn’t be talking about Influencer Marketing—you wouldn’t be reading about it, either—if it didn’t have a much wider set of applications. And the key is in the word, “Influencer.”

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. They are easily recognized by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.

 Influencer Marketing agency is also not about quick payouts. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about directly selling your wares. It’s about demonstrating your authority, credibility, and thought-leadership within your industry. It’s about becoming synonymous with whatever it is that you offer, like when people say they’re going to Xerox a document instead of photocopying it.

With Social Media Marketing, it’s a slow game of acquiring the kind of followers who are going to be loyal and engaged. It’s tempting to think that joining forces with an influencer is going to be an easy way into the hearts and minds of her followers—it’s not that simple, though. Because to ally yourself with influencers, you’ve got to earn their trust and respect. But how?

With traditional Social Media marketing, a brand would set up its identity on whatever platform it chose and, as time passed and user bases grew, they could see who their brand champions were. That is, who were the customers that were liking and sharing content, or mentioning the brand itself in a post. Users like these would often be further nurtured, through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group would include ways to keep them spreading the word.  Once you got our services of an Influencer Marketing agency, you will never turn to another agency.

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