Instagram Influencer Marketing

Here’s all you need to know about the current state of Instagram influencer marketing, how much campaigns cost, and how to go about running now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns.
The app offers the perfect space for a brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2020, it’s clearly a marketing force that isn’t going anywhere.

We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide!

People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolize them and respect their opinions. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell.

The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilize Instagram influencer marketing for their industry and target demographic. 
The emergence of Instagram influencers opened up huge opportunities for businesses looking to authentically market their products to their target audience, and thus the ‘paid post’ phenomenon was born. In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. But this changed with the rapid growth of the space, as influencers realized they could not only gain free products but actually charge brands for grid real estate on their profile.

Brands partner with influencers to promote their products and act as advocates on Instagram
Plan your social media posts.
Visually plan your posts. Drag and drop everywhere.

2. Why Instagram Influencer Marketing Works
Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising.

For example, if you follow a travel blogger for their beautiful photos or funny captions, and they post about an airplane pillow that gave them the best night’s sleep on a long haul flight, you’re more inclined to remember the brand and buy it for your next holiday because you like and trust them. Makes sense, right?

With 800 million active users, Instagram has become the platform of choice for influencer marketing. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. 

Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. Instagram influencer marketing has a strong and loyal relationship with their followers, as they share many aspects of their lives with them. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend.

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