Instagram Influencer Marketing
People in an organization (Instagram) buying center who affect the buying decision: they often help define specifications and also provide information for evaluating alternatives. Technical Personnel is particularly important influencers. Instagram Influencer Marketing is such an Influencer in the Business Buying Process that plays a role in the business purchase decision-making process. It includes the actual users of the product or service, those who make the buying decision, those who influence the buying decision, those who do the actual buying, and those who control buying information. When suppliers offer very similar, business buyers have very little basis for strictly rational choice because they can meet with any supplier. Major influencers on Business Buyer Behavior are: Environmental, organizational, interpersonal and individual. Instagram is one of the major influencers as it serves groups of consumers with offers carefully tailored to their needs. The...